Bingo, Keno, and Slot Machines. File Form W-2G for every person to whom you pay $1,200 or more in gambling winnings from bingo or slot machines, or $1,500 or more from keno after the price of the wager for the winning keno game is deducted. If the winnings aren't paid in cash, the FMV of the item won is considered the amount of the winnings.
The gaming industry is big business in the U.S., contributing an estimated US$240 billion to the economy each year, while generating $38 billion in tax revenues and supporting 17 million jobs.
What people may not realize is that slot machines, video poker machines and other electronic gaming devices make up the bulk of all that economic activity. At casinos in Iowa and South Dakota, for example, such devices have contributed up to 89 percent of annual gaming revenue.
Spinning-reel slots in particular are profit juggernauts for most casinos, outperforming table games like blackjack, video poker machines and other forms of gambling.
What about slot machines makes them such reliable money makers? In part, it has something to do with casinos’ ability to hide their true price from even the savviest of gamblers.
The price of a slot
An important economic theory holds that when the price of something goes up, demand for it tends to fall.
But that depends on price transparency, which exists for most of the day-to-day purchases we make. That is, other than visits to the doctor’s office and possibly the auto mechanic, we know the price of most products and services before we decide to pay for them.
Slots may be even worse than the doctor’s office, in that most of us will never know the true price of our wagers. Which means the law of supply and demand breaks down.
Casino operators usually think of price in terms of what is known as the average or expected house advantage on each bet placed by players. Basically, it’s the long-term edge that is built into the game. For an individual player, his or her limited interaction with the game will result in a “price” that looks a lot different.
For example, consider a game with a 10 percent house advantage – which is fairly typical. This means that over the long run, the game will return 10 percent of all wagers it accepts to the casino that owns it. So if it accepts $1 million in wagers over 2 million spins, it would be expected to pay out $900,000, resulting in a casino gain of $100,000. Thus from the management’s perspective, the “price” it charges is the 10 percent it expects to collect from gamblers over time.
Individual players, however, will likely define price as the cost of the spin. For example, if a player bets $1, spins the reels and receives no payout, that’ll be the price – not 10 cents.
So who is correct? Both, in a way. While the game has certainly collected $1 from the player, management knows that eventually 90 cents of that will be dispensed to other players.
A player could never know this, however, given he will only be playing for an hour or two, during which he may hope a large payout will make up for his many losses and then some. And at this rate of play it could take years of playing a single slot machine for the casino’s long-term advantage to become evident.
Short-term vs. long-term
This difference in price perspective is rooted in the gap between the short-term view of the players and the long-term view of management. This is one of the lessons I’ve learned in my more than three decades in the gambling industry analyzing the performance of casino games and as a researcher studying them.
Let’s consider George, who just got his paycheck and heads to the casino with $80 to spend over an hour on a Tuesday night. There are basically three outcomes: He loses everything, hits a considerable jackpot and wins big, or makes or loses a little but manages to walk away before the odds turn decidedly against him.
Of course, the first outcome is far more common than the other two – it has to be for the casino to maintain its house advantage. The funds to pay big jackpots come from frequent losers (who get wiped out). Without all these losers, there can be no big winners – which is why so many people play in the first place.
Specifically, the sum of all the individual losses is used to fund the big jackpots. Therefore, to provide enticing jackpots, many players must lose all of their Tuesday night bankroll.
What is less obvious to many is that the long-term experience rarely occurs at the player level. That is, players rarely lose their $80 in a uniform manner (that is, a rate of 10 percent per spin). If this were the typical slot experience, it would be predictably disappointing. But it would make it very easy for a player to identify the price he’s paying.
Raising the price
Ultimately, the casino is selling excitement, which is comprised of hope and variance. Even though a slot may have a modest house advantage from management’s perspective, such as 4 percent, it can and often does win all of George’s Tuesday night bankroll in short order.
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This is primarily due to the variance in the slot machine’s pay table – which lists all the winning symbol combinations and the number of credits awarded for each one. While the pay table is visible to the player, the probability of producing each winning symbol combination remains hidden. Of course, these probabilities are a critical determinant of the house advantage – that is, the long-term price of the wager.
This rare ability to hide the price of a good or service offers an opportunity for casino management to raise the price without notifying the players – if they can get away with it.
Casino managers are under tremendous pressure to maximize their all-important slot revenue, but they do not want to kill the golden goose by raising the “price” too much. If players are able to detect these concealed price increases simply by playing the games, then they may choose to play at another casino.
This terrifies casino operators, as it is difficult and expensive to recover from perceptions of a high-priced slot product.
Getting away with it
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Consequently, many operators resist increasing the house advantages of their slot machines, believing that players can detect these price shocks.
Our new research, however, has found that increases in the casino advantage have produced significant gains in revenue with no signs of detection even by savvy players. In multiple comparisons of two otherwise identical reel games, the high-priced games produced significantly greater revenue for the casino. These findings were confirmed in a second study.
Further analysis revealed no evidence of play migration from the high-priced games, despite the fact their low-priced counterparts were located a mere 3 feet away.
Importantly, these results occurred in spite of the egregious economic disincentive to play the high-priced games. That is, the visible pay tables were identical on both the high- and low-priced games, within each of the two-game pairings. The only difference was the concealed probabilities of each payout.
Armed with this knowledge, management may be more willing to increase prices. And for price-sensitive gamblers, reel slot machines may become something to avoid.
The house edge at slot machines isn't based on how lucky the players are, it is based on the pre-programmed electronic software used. And, that house edge varies from casino to casino and from geographic location and state to state.
Don't be fooled by a billboard that says 'Our slots pay 99%' because that only pertains to a small number of machines, not the casino's overall house edge. All video slot machines (including poker) use a Random Number Generator to provide accurate odds for the player and the house.
The number of winning hands (symbols) in any program is mathematically proven before the slots hit the gaming floor, and while the odds vary for each player (because this really is gambling), overall, the anticipated house edge will eventually be achieved.
Georgia Slot Machine Laws
The House Edge at Slots
Each gaming jurisdiction requires all slot machines to be registered and all slot manufacturers must submit their programming and math charts to the state gaming office, such as the Nevada Gaming Control Board. While the state may only require a minimum payback of 86-percent, most video poker and slot machines pay more. The average payback in Nevada is lowest on penny slots at about 90-percent. Dollar slots and some Deuces-Wild poker machines have the highest payback at nearly 99-percent.
Of course just because a machine has a payback of 99 percent does not mean you will win back $99 for every $100 you play through the machine. That payback amount is an average. Over the course of an evening of gambling, you might lose $500 or win $5,000. That's the beauty of the gamble, right? And, the casino doesn't care either way, because they win an average of whatever their house edge is over the course of the month.
How does that 99-percent work for you? Aside from the ups and downs of jackpots and dry spells, your entertainment dollar is going to be based on how long you play. If you play a machine that takes $3 per spin and you pull the handle 10-times an hour, you are playing $3 x 10 x 60 = $1,800 in action. At 99-percent house edge, your play costs $18 an hour. Some nights you'll go home ready to kick the wall, and other nights you be singing a happy tune because you hit a jackpot and skated out with hundreds. That's gambling.
Play Within Your Means
As a general rule, the higher denomination slot machines have a greater overall payback percentage that the lower ones. That's great for those with a healthy bankroll, but you'll need to play the games that offer you the best bang for the buck. The worst thing a player can do is to play any game for more money than they can afford to lose or at a higher denomination than their bankroll will handle.
Another consideration is making sure you can qualify for any bonus screen or Royal Flush payoff. If you want to wile away the hours playing a single nickel in a machine, that's great. Enjoy. You won't win or lose much and you'll probably go home happier than most players. But your play comes with a catch!
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That catch is that the house edge provided for each machine includes the big jackpots (such as a Royal Flush), and if you play below the minimum to reach the bonus screen, the house edge is much higher! You won't lose much, but you'll never win more than a couple of dollars.
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The Best Option
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The best option is to play the games you enjoy most, and make sure you read the Help Screen so you know how many credits it takes to qualify for at least the lowest progressive jackpot and the bonus screen (or Royal Flush at video poker). As a recreational player, your first goal is to have fun. If you only visit the casino occasionally the overall payback of the machine won't make much of a difference. If you visit regularly, make sure you join the Player's Club and play within your means!